Voices That Matter: Grouped : How Small Groups of Friends Are the Key to Influence on the Social Web read online book MOBI, PDF, EPUB
9780321804112 0321804112 Facebook's 'Social' expert Paul Adams helps all types of marketers plan for the anticipated new trends and changes related to the Social Web Paul Adams of Facebook (and previously Google) provides an insider's approach on how to immediately and effectively implement the social web into marketing plans. Written with simple, plain language that anyone can understand, with no unnecessary detail. Filled with visual representations that will aid in presentations to employees, coworkers, peers. The web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people--around the social behavior of their customers and potential customers. As people traverse across the web, they'll know which of their friends prefer different brands, and this information will surface at the most opportune moments--when they're deciding what to buy. In order to be successful in this new social web, businesses will need to understand how people are influenced by their social network. How the people closest to them influence them the most, and how it's more important to focus on small connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research on influence and social behavior to describe how people are connected, and how ideas and brand messages spread through social networks. Many competitive titles in the field tend to be either highly academic and technical, or filled with anecdotal evidence that imply causation when the author has simply observed coincidence. By contrast, author Paul Adams has gathered a thorough amount of research and empirical data in order to offer new strategies that web advertisers can immediately put into practice. This book explores the world of social media from a high-level insider's perspective and comes away with surprising conclusions that will impact the way marketers and advertisers will do business going forward., How small groups of friends are the key to influence on the social web, How small groups of friends are the key to influence on the social web The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web which is only 20 years old is simply catching up with offline life. From travel to news to commerce, smart business are reorienting their efforts around peopleùaround the social behavior of their customers and potential customers. In order to be successful business will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research from leading universities and technology companies to describe how people are connected and how ideas and brand messages spread through social networks. Its shows readers how to rebuild their business around social behavior and create products that people tell their friends about. Book jacket., The web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people - around the social behavior of their customers and potential customers. As we traverse across the web, we'll know which of our friends prefer different brands, and this information will be surfaced to us at the most opportune moments - when we're deciding what to buy. In order to be successful in this new social web, businesses will need to understand how people are influenced by their social network. How the people closest to them influence them the most, and how it's more important to focus on small connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research on influence and social behavior to describe how people are connected, and how ideas and brand messages spread through social networks., The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we ve been social animals. The web, which is only 20 years old, is simply catching up with offline life. From travel to news to commerce, smart businesses are reorienting their efforts around people around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about."
9780321804112 0321804112 Facebook's 'Social' expert Paul Adams helps all types of marketers plan for the anticipated new trends and changes related to the Social Web Paul Adams of Facebook (and previously Google) provides an insider's approach on how to immediately and effectively implement the social web into marketing plans. Written with simple, plain language that anyone can understand, with no unnecessary detail. Filled with visual representations that will aid in presentations to employees, coworkers, peers. The web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people--around the social behavior of their customers and potential customers. As people traverse across the web, they'll know which of their friends prefer different brands, and this information will surface at the most opportune moments--when they're deciding what to buy. In order to be successful in this new social web, businesses will need to understand how people are influenced by their social network. How the people closest to them influence them the most, and how it's more important to focus on small connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research on influence and social behavior to describe how people are connected, and how ideas and brand messages spread through social networks. Many competitive titles in the field tend to be either highly academic and technical, or filled with anecdotal evidence that imply causation when the author has simply observed coincidence. By contrast, author Paul Adams has gathered a thorough amount of research and empirical data in order to offer new strategies that web advertisers can immediately put into practice. This book explores the world of social media from a high-level insider's perspective and comes away with surprising conclusions that will impact the way marketers and advertisers will do business going forward., How small groups of friends are the key to influence on the social web, How small groups of friends are the key to influence on the social web The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web which is only 20 years old is simply catching up with offline life. From travel to news to commerce, smart business are reorienting their efforts around peopleùaround the social behavior of their customers and potential customers. In order to be successful business will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research from leading universities and technology companies to describe how people are connected and how ideas and brand messages spread through social networks. Its shows readers how to rebuild their business around social behavior and create products that people tell their friends about. Book jacket., The web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people - around the social behavior of their customers and potential customers. As we traverse across the web, we'll know which of our friends prefer different brands, and this information will be surfaced to us at the most opportune moments - when we're deciding what to buy. In order to be successful in this new social web, businesses will need to understand how people are influenced by their social network. How the people closest to them influence them the most, and how it's more important to focus on small connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research on influence and social behavior to describe how people are connected, and how ideas and brand messages spread through social networks., The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we ve been social animals. The web, which is only 20 years old, is simply catching up with offline life. From travel to news to commerce, smart businesses are reorienting their efforts around people around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about."